As a hegemonic “macro-narrative,” the idea of sustainability continues to dominate environmental discourses in contemporary societies. At the conference “Enhancing Sustainability: Bridging Corporate Practices with Academic and Popular Discourse,” held from December 18 to 20, 2024, at the University of Naples L’Orientale, analyses of multiple cases were presented in which the concept has been used vaguely, ambiguously, or purely for promotional purposes, along with some exceptions. Anabela Carvalho was one of the keynote speakers at the event and addressed the political imaginaries of different climate activism groups in Portugal and their reconstruction in the media. In a presentation co-authored with Tânia R. Santos and Daniela Ferreira da Silva, she demonstrated how the most transformative visions have been placed by the media outside the boundaries of what is considered acceptable or reasonable for addressing climate change. The conference program can be viewed here.
